Welltodo Founder Series

Thursday, March 22nd

6:30 pm - Welltodo Founder Series

The first of its kind in Singapore, the Welltodo Founder Series will bring together next-level wellness business, forward-thinking brands, influencers and entrepreneurs from the region. Lauren Armes, Founder of Welltodo will welcome Kristina Karlsson (kikki.K), Rob Pachter (GuavaPass), and Karen Lim (Barre 2 Barre) to share their industry insights, strategies to grow and business and challenges they’ve faced along the way.

If that isn’t enough, then dive deeper at the Founder Series Plus on Friday 23rd March. An additional full-day programme, where we’ll be joined by industry experts Azran Osman Rani (Naluri), Lynda Williams (Vim & Vigour PR) and the lululemon team who will lead a vision and goals setting workshop.


  • 6.30pm Guest Arrival & Registration
  • 7.00pm Welcome Remarks
  • 7.15pm Panel Discussion
  • 8.00pm Audience Q&A
  • 8.20pm Drinks and Networking
  • 9.30pm End of Event


Robert Pachter | GuavaPass

Rob is the President and Co-Founder of membership fitness community GuavaPass. GuavaPass is the largest wellness provider in Asia and the Middle East. Rob was formerly the Director of Sales for Integral Ad Science Southeast Asia. In this role, Rob led client adoption of IAS’s digital technology solutions and oversaw the growing presence in the SEA market. Rob spent 3 years atIAS working with advertisers and agencies to provide top-tier support and service to clients ensuring the product aligned with client marketing goals. Previously, Rob held a Senior Sales Executive position at Yodle, working with SMB to develop marketing strategies to help generate new clients through SEO, SEM, CRM and social campaigns. Rob grew up in New York and now resides in Singapore.

Karen Lim | Barre 2 Barre

As a former finance professional and like many working in a high-stress environment, Karen suffered from lower back and shoulder issues. It was then that she experienced the amazing physical and mental benefits of barre and Pilates. Initially, she took the teacher training courses for her own benefit-to deepen her knowledge and improve her practice. During this time, she discovered her love for teaching and has been teaching for over seven years. She loves working with her students and showing them how their bodies can benefit from proper alignment. She is most happy when she sees the positive change, not just in their bodies but also in their outlook, as they get stronger and more flexible with each class. She is thankful for the blessings of a wonderful family and friends. She also loves good food and wine, reading, baking, and hiking

Kristina Karlsson | kikki.K

Swedish born Kristina Karlsson founded kikki.K in 2001 with a single store, over the past 15 years the entrepreneur has grown her business into an international success comprising of over 80 privately owned boutiques across Australia, New Zealand, Singapore, Hong Kong and the UK. The brand’s online store services over 140 countries. During peak season, Karlsson employs over 800 staff who help share her love of stationery and offer services that focus on organisation, happiness, DIY, goal setting and planning. Through this unique offering, kikki.K delivers its brand purpose: ‘to inspire and empower people to live their best life, every day.’ By displaying an amazing amount of drive and enthusiasm, Karlsson has turned her dream from a concept to a reality. Having expanded kikki.K into the US via a partnership with Nordstrom last year, Karlsson continues to place a strategic focus on international expansion.


Thursday, March 22nd
6:30 PM to 9:30 PM

Mapletree Business City 20 Pasir Panjang Road (East Wing) #03-22/24
Singapore 117439

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