The Startup Way by Eric Ries – Official Singapore Book Launch

Singapore Lean Startup Circle

Thursday, November 16th

7:00 pm - The Startup Way by Eric Ries – Official Singapore Book Launch

Eric Ries, author of The Lean Startup book which kicked started the movement is dialing in for a chat about his new book! Singapore Lean Startup Circle is supporting this book launch!

Join us at The Working Capitol for the official launch of the brand new book ‘The Startup Way’ from acclaimed business writer Eric Ries, author of the international bestseller ‘The Lean Startup’.

Tickets at $32 will have to be purchased at

RSVPing to this meetup will not give you entry. YOU WILL NEED TO BUY TICKETS FROM THE LINK. The ticket price includes a copy of the brand new book, as well as a Skype Q+A with the author himself, who will dial-in to discuss his new work with us and take questions from the audience.

Our host for the evening is Ng Choon Jin, founder of Logos Learning, and the author presentation will follow a session with Bryan Long, organiser of Singapore Lean Startup Circle, who will present his firsthand experience applying Eric’s ‘Lean Startup’ methodology to his startups.

About Eric Ries

Eric Ries is an entrepreneur and the author of the bestselling The Lean Startup, which has sold over one million copies and been translated into more than thirty languages. He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by individuals and companies around the world. This methodology was the inspiration behind his founding of the LTSE and his books The Leader’s Guide and brand new title The Startup Way.

About Bryan Long

Bryan Long is the co-founder of Stacck, a startup which counts Eduardo Saverin as one of its investors. He is also the founder of The Testing Ground and a fervent evangelist of The Lean Startup method, having mentored at the Singapore Lean Startup Machine, Startup Weekend, Singapore Startup Leadership Programme, and the Scape. He has helped employees from P&G, OCBC, SPH and other companies to experience Lean Startup hands-on and shared Lean Startup in Malaysia, Indonesia, Philippines and Vietnam.

About Ng Choon Jin

Ng Choon Jin is the Founder of Logos Learning and is passionate about working with companies and individuals to build effective teams and leaders. Choon Jin runs leadership programs, management retreats and strategy sessions as part of helping clients build their leadership bench strength.


Thursday, November 16th
7:00 PM to 9:00 PM

The Working Capitol on Keong Saik
1 Keong Saik Road, Singapore 089109

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