What is the key to creating a winning product?
Creating new technology-based products has become much easier in today’s digital era. With mobile apps, software as a service and other tools, the cost of creating products has significantly reduced. What has not changed is the importance of having a deep understanding of the market your product will serve.
Together with Found., Circles.Life’s product and marketing team will further explain the end-to-end process of building a winning product that will go viral and create an increase in customer loyalty.
Delbert Ty, Head of Marketing at Circles.Life
Delbert is responsible for developing the marketing and business strategies to drive growth at Circles.Life. He’s also setting the ground work to make Circles.Life the next iconic brand for Singapore and beyond.
With 10 years of experience, starting at P&G, Delbert has been creating brand value and business growth for billion-dollar brands like Tide, Duracell and Pantene across Asia. His experience has been enhanced beyond marketing as he led the separation of Duracell from P&G and created a new go-to-market strategy for Asia Duracell.
Not satisfied with the status quo, Delbert has taken his talents from established consumer goods to the dynamic world of technology with his move to Circles.Life. He is eager to bring innovation and power back to the customer in the telecommunications industry.
Siddarth Chaturvedi, Product Manager at Circles.Life
Siddarth is a product marketing specialist with 10 years experience in the consumer tech space across different geographies.
At Circles.Life, he is disrupting the telco industry in Singapore, which was traditionally dominated by a few big players for 17 years with a stagnant competition. By building a lean and nimble product line focussed purely on a customer delight, he is helping Circles.Life rewrite the entire telco landscape and the product offering norms.
He has also spent 5 years with Airtel, world’s 4th largest telco, in different leadership roles. As the Business Head for Airtel’s digital properties, he was not just revamping the digital experience for consumers, but was also at the forefront of the whole technology revolution in India. Earlier in his career, he spent some time with Accenture Consulting, where he was responsible for automating the entire loyalty and rewards program for AMEX in the US.
During his free time, his passion for start-ups and technology has led him to mentor early age start-ups, working on a big data platforms and next-gen mobile applications.
Jeremy Khoo, General Manager at Found. (Moderator)
Other than being the General Manager, Jeremy leads the corporate innovation agenda at Found. He figures out what is the best way to help build stronger innovation competencies in the ecosystem and in doing so helps large corporates become better at solving their innovation challenges.
At the same time, with a goal to provide a structured platform for our members to expand their networks, profile their team and companies, Jeremy helps to identify and understand the needs of the broader ecosystem better.
Jeremy was previously from the Singapore Economic Development Board where he worked closely with both private and public sector stakeholders to develop and accelerate growth industries for Singapore.
Wednesday, September 19th
7:00 PM to 10:00 PM
128 Prinsep Street #01-01, Singapore 188655