Inside the Minds of Brilliant Designers

Wednesday, April 18th

7:00 pm - Inside the Minds of Brilliant Designers

Inside the Minds of Brilliant Designers: The Hottest Design Trends

Overview: This inspiring panel event series invites key players in Singapore’s design community to offer a rare insider’s look at how they work and create. From branding to user experience to city planning, panelists will discuss how they approach projects from a design point of view, how design thinking methods help with problem-solving, and much more. Plus, they’ll cover opportunities within the field and their vision for the future of the industry.

Why It Matters: Design is one of the most powerful forces in our lives. It affects our morning commute, how we experience websites and apps, and how we communicate with each other. Gaining a better understanding of this universal force will help you see the world and your projects through a fascinating new lens.


  • Check-in & Networking 6:30 – 7:00 pm
  • Panel/Lighting Talks 7:00 – 7:45 pm
  • Q&A and Networking 7:45 – 8:15 pm


Gain practical tips and insight from expert designers on how they’re solving problems through design, and get inspired to take your creativity to the next level.

Prereqs & Preparation

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About the Speakers

Norman Teh
CX/UX Architect, MSD (Merck Sharp & Dohme)

Norman is a UX/CX architect with a decade of experience with agencies, corporate and startups. He currently works at MSD and his practice focuses on customer personalisation, micro-focus user experiences and building modular information architecture platforms.

Prior to MSD he has designed customer-centric experiences for clients like BMW, Nike, Sephora Digital, Wealth-X and many others. Norman represented Malaysia at British Council’s Creative Catalyst Seminar in 2009 and more recently was nominated as an influential young gun for Antalis’s 10-20-30, where 10 pioneer designers selected the next generation of 20 influential young guns under 30 in Malaysia. When not at work, he co-runs a supperclub teaching strangers how to cook and writes on business, culture and customer experiences at

Uma Rudd Chia
Creative Director, Ogilvy & Mather

Uma Rudd Chia started her career as a political journalist and feature writer/ editor at The Star –Malaysia’s leading English daily. Despite loving her job (where else would you get a chance to feel Ricky Martin’s right butt and sit on Jean Claude Van Damme’s lap?), she gave it up to pursue the glitz of advertising.

As a creative director and a creative problem solver with over a decade of experience in integrated advertising, marketing and digital innovation, Uma has worked for both local and international agencies in Singapore. She’s experienced in leading teams to strategise, create and execute through-the-line and digital concepts for a variety of local, regional and global brands, specialising in FMCG, lifestyle and beauty.

Her passion for theology, background in journalism and years in advertising, make her a natural researcher of creative content, a lover of people and motivator of teams. She’s a fearless explorer of concepts and new ideas and enjoys navigating new challenges, especially in digital media. She’s got an M.A. in Digital Media Management from Hyper Island.

When she’s not working, Uma’s fielding existential questions from her cheeky 7-year old and philosophical 9-year old. And in her “imaginary” free time, Uma’s alter-ego rehearses for her TV Evangelist cum Rockstar dream job. Uma strongly believes that one day (soon) she will meet Elon Musk in person and pitch her amazing startup idea to him, which he would buy into and fund her innovation to change the world and make it better.

Uma is also co-creator of Reading PANTS™ described as the world’s simplest phonics programme. She was part of two best-selling Christian acapella albums – Follow that Star and The Whole Truth in Parts. She recently authored two books – Hey Pastor! Your Church is Going Out of Business (available on Amazon Kindle) and Who Killed Death?

She’s happy to catch up for a cup of coffee anytime, to discuss disruption, existentialism, God, physics and space.


Wednesday, April 18th
7:00 PM to 9:00 PM

Hub Singapore @ Prinsep Street
#01-01, 128 Prinsep Street, Singapore 188655

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