What every Marketer needs to know about Crowdsourcing
Marketing Guru Talk: What every Marketer needs to know about Crowdsourcing
by David Bebko, CEO and Co-founder, CrowdWorks, Inc.
From AirBnB to Uber, the collaborative economy isn’t new, but it is definitely here to stay. The growing popularity of crowdsourcing apps are shifting consumer behaviour and as a result whole industries are being disrupted. Crowdsourcing is also changing how companies develop and bring products to market, enabling savvy business leaders to harness the power of the crowd.
Learn how your business can harness on the power of the crowd for good marketing.
Crowdsourcing refers to the efforts to engage a ‘crowd’ for their skills, ideas and participation to generate content or help facilitate the creation of content or products in an online setting.
Key Highlights:
• The (marketing) crowdsourcing landscape in 2015
• Is the crowd your competitor?
• Can you crowdsource anything and everything?
• An ethical decision: The crowd and “white hat” vs. “black hat” marketing
• 15 Tips for 2015 Crowdsourcing