Design that Scales

Thursday, October 12th

7:30 pm - Design that Scales

“Design That Scales”


  • 7:00 – 7:30 – Registration & Network
  • 7:30 – Designing for Word of Mouth by Desmond Chua at Referral Candy

In his own blurb:

“Naturally, people informally share experiences and make referrals all the time. Companies like Airbnb, Uber and Dropbox understand this, and have accelerated their growth with referrals. Yet, the potential of referrals is still largely untapped for a lot of businesses. Why is this so? What’s less known about how people share? How do we design for word of mouth?

Desmond will share insights, case studies and challenges from designing and marketing ReferralCandy, a solution that turbocharges referrals for businesses worldwide.”

  • 8:10 – Scaling and Polishing is for Designers (not just dentists) by Jill Quek & Lee Si Min, Product Designers at Zendesk

In their own blurbs:

“We’re designers at Zendesk, a customer service platform with 8 different products, used by more than 100,000 businesses in over 150 countries and 40 languages worldwide. Our Creative team of 40+ is distributed across 7 countries. Working with an international team for an international audience means we constantly need to think about design that scales. We’ll talk about the struggles, successes and surprises we’ve experienced as we’ve tackled scalable design.”

  • 9:00 – 9:30pm Network :)


Speakers’ Bio

Desmond Chua

Desmond has a background in digital animation, and is currently a Product Designer at ReferralCandy – a leading automated referral programme solution for online retailers. He also co-founded and runs, a brand that specialises in mildly subversive and conversation-starting products with Singaporean flavour. During his free time, he practices parkour, and performs improv and stand-up comedy (Not all at the same time). Say hi to him when you spot him on a rooftop!

Si Min Lee

Lee Si Min is a Product Designer at Zendesk. Her work on the Chat mobile application and the end-user widget extends the way businesses connect to their customers. She graduated from the National University of Singapore, where she majored in Industrial Design.

Her generative and interaction design works have been featured locally in the Singapore Arts Museum, and exhibited abroad at the Milan Design Week, and the Dubai Design Week. She recently found her passion in UI/UX design, specialising in rapid prototyping and microinteractions.

Jill Quek

Jill is a Product Designer at Zendesk, focused on Zendesk Message, which helps companies engage customers on messaging apps like Facebook and Twitter. She was previously on Zendesk’s Brand team, crafting and advocating beautifully simple design.

Over the past 8 years, Jill has worked on a wide spectrum of design projects, from hand-drawn illustrations to digital apps. She’s partnered with international brands like Dean & DeLuca and Comme des Garçons, as well as local startups like Rudepackets and Windowsill Pies.


Thursday, October 12th
7:30 PM to 9:30 PM

Zendesk Singapore
401 Commonwealth Drive Haw Par Technocentre, #07-01
Singapore 149598

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