Building a Profitable Mobile App Business

Monday, August 21st

9:30 am - Building a Profitable Mobile App Business

A Brunch with Google & Adjust

Mobile app revenues is expected to continue growing at a rapid pace, reaching an estimated $139 billion, at 25% CAGR, by 2021. At the same time, with over 2 million apps each on Google Play and the App Store, the vast majority of apps never make a profit.

On Monday, August 21, 2017, Google Singapore and Adjust will be holding an exclusive event at our brand new Singapore campus, with industry experts to discuss the tools and strategies for developers/publishers can use to build profitable mobile app businesses.

Meet experts from Adjust, Google Play, AdMob, and AdWords to understand more about tracking key metrics to maximize revenue per user and grow total profits by acquiring users at scale. Learn from fellow app businesses on their path to profitability during the panel talk between Google, Adjust and MyTona – one of the top mobile game publishers in Asia.Agenda


  • 09:30 – 10:00: Registration
  • 10:00 – 10:20: App monetization with Ads – AdMob
  • 10:20 – 10:40: App monetization with IAP – Google Play
  • 10:40 – 11:10: Go global by using the right metrics – Adjust
  • 11:10 – 11:40: Scaling up LTV & Revenue – AdWords
  • 11:40 – 12:00: Panel Talk (Google, Adjust, Mytona): How to make your app profitable & best practices
  • 12:00 – 13:30: Lunch & Networking



Monday, August 21st
9:30 AM to 2:00 PM

Google Asia Pacific - Mount Cook Event Room
Mapletree Business City II, Block 80 Pasir Panjang Road Floor #02
Singapore 117371

Have an event? Submit it here

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