Creating a Great Customer Experience with Data

Wednesday, November 22nd

6:30 pm - Creating a Great Customer Experience with Data

About This Event

  • Hear from the experts from data and marketing world about:
  • How to develop a customer experience strategy that delivers real value leveraging data
  • How to understand customers in detail
  • The critical role data plays in customer experience

About the Instructors

  • Stephen Tracy
    Managing Director SE Asia, YouGov


  • Wendy Hogan
    CX & Marketing Strategy Director, Oracle
    At Oracle, Wendy is responsible for building go-to-market strategies as well as educating APAC business leaders looking to build individualised customer experiences by becoming data-driven in their approach. With almost twenty years of management and business leadership experience, Wendy applies her knowledge from driving transformation projects, adapting to disruption and change management in her interactions with business leaders. Based in Singapore since 2010, Wendy was previously VP & MD APAC for CBS Interactive and currently serves as a non-executive director for two regional start-ups focused on influencer marketing and dynamic content delivery.


  • Anh Nguyen
    Country Head of Marketing, Google
    Anh joined Google in July 2015 as Marketing lead for Vietnam, and since November 2016 Subscriptions marketing for YouTube across APACPrior to Google, Anh was the Managing Director of the Zalora Group, Vietnam, and brings over 8 years of experience working across eCommerce, fashion, brands, media and consumer insights from various markets. Phuong Anh started her career in communication design and fashion publishing; working for magazines such as ELLE Vietnam and V Magazine, New York. She discovered her love of technology and marketing when working at Zalora, where she was responsible for driving customer acquisition, business development and marketing initiatives. She holds a Bachelor of Arts, from the University of Applied Science in Berlin, is an active member of Global Shapers Singapore, GeekGirl Meet up Singapore, actively mentor in various youth and start-up development programs across the region and member of the board of


  • Jessica Chen Riolfi
    Head of Asia Product , TransferWise
    TransferWise is a new kind of financial company for people and businesses that travel, live and work internationally. It’s the fairest, easiest way to manage your money across borders. With a simple money transfer platform and Borderless accounts, it makes managing your money quick, easy and painless. TransferWise customers send £1bn every month using the platform, and it’s attracted $117m from investors such as world’s largest VC firm Andreessen Horowitz and Sir Richard Branson.Jessica has spent her career building global products and currently accelerates TransferWise’s mission of money without borders throughout Asia. Previously, she led growth at eBay where she focused on reaching new customers in China, Brazil, and Mexico, including launching the eBay store on WeChat. Jessica holds an MBA from Harvard Business School and a BA from Dartmouth College.


  • Ria Hoban
    APAC Digital Analytics Alliances Lead, Accenture


Wednesday, November 22nd
6:30 PM to 9:00 PM

Accenture Singapore
#31-00, Raffles City Tower, 250 North Bridge Road Singapore 179101

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