BACK TO WORK: Building Your Startup Brand
*Classes are led by The Change School Founders, Grace Clapham & Solonia Teodros.
“A brand is the set of expectations, memories, stories and relationships that, taken together account for a consumer’s decision to choose one product or service over another.” – Seth Godin
The foundation for any business is building a strong brand. Startups more than any other business need to understand the importance of developing a good brand story in order to be able to attract the right type of customers. A strong brand has a unique personality, story and experience differentiating you from one business to another.
This workshops will help you to understand what is needed to build a brand as well as provide you with a roadmap to help you develop your brand message, tone and identity in order to speak to your ideal customer through a user persona activity.
What We’ll Cover and What You’ll Learn
- The importance of a brand
- What is needed to build the right foundations for a brand message, tone, identity
- Understand a user persona and how to use the user persona in developing your brand positioning
- A roadmap on how to develop your brand
Who Should Attend
- Startups and entrepreneurs looking to build a company and a brand
- Anyone looking at starting up a business but unsure how to build a brand
- Curious minds and life-long learners
TRACK: BACK TO WORK
About THE CHANGE SCHOOL GYM
The Change School GYM is for curious and inquisitive minds with huge learning appetites and limited time. Our powerful HIITs (High Impact Interactive Training) offer bite-size learning designed to help you move forward.
No matter where you are in life or work, our four tracks ensure we’ve got something for everyone!