Crash Course on Google Analytics
“What gets measured gets managed”.
We live in an era where data comes in cheap, but, insights are expensive!
“Crash course on Google Analytic” is a workshop that aims at providing an overview of GA as a tool and introducing different techniques that can be used to convert “data” into “insights”.
This is most suitable for Product Managers, start-up founders, marketers and anyone who aspires to be successful in web/mobile space.
Learn everything about GA from “setting it up” to answering high business impact questions e.g. which marketing channels are working well for you, customer segmentation etc.
Workshop highlights/ contents:
- GA: Terms and concepts
- Setting up GA account
- Installing tracking code
- Working with inline filters
- Flow visualization: visitor behavior
- Goals and conversions
- Dashboard overview (high level metrics)
- Segmentation
- Working with reports
- Some real world case studies
- Q and A session
Speaker’s Bio:
Prateek is the Regional Product Manager at Zalora and is taking care of product responsibilities for the 8 SEA countries that Zalora has presence in (Singapore, Malaysia, Indonesia, Vietnam, Thailand, Philippines, HongKong, Taiwan). While working for Zalora, he lead the product roadmap for many significant regional initiatives (like same day delivery, supply chain optimization, order tracking etc). Before this, he founded an edu-tech startup in Central India.