#11 Data . Design . Growth . BI

Thursday, August 17th

7:30 pm - #11 Data . Design . Growth . BI

At this meetup, we will discuss about data driven design and growth.

How cross-functional team works with data, and designers are collaborating with them to create the effective customer journey experience.

Two startup teams are invited as the speakers of the night.


  • Introduction – Julee, Organiser of Design Bootcamp Asia, Hsiang Ling Low at Spacemob
  • Design for the bottom line – Lee Jun Wen, Chief Product & Growth Officer at A Better Florist

In his own blurb:
“Explore how to drive business growth and profitability through an adaptable design process that leverages: Actionable data analytics, purposeful qualitative research and experiment methodologies.”

  • Discovering the user needs and patterns from Design and BI perspectives – Jiaqi Nicole Nie, a Senior Product Designer & Nika Fjodorova, a BI Data Partnerships Manager at honestbee

In their own blurbs:

“We discover the user needs and patterns from both design and BI perspectives. WE use design and data to reach new audiences, strengthen existing partnerships, understand users, build smarter products, and make business decisions based on real world patterns and behaviours.”

Speakers’ Bio

Lee Jun Wen

Junwen leads product management and growth at A Better Florist, Asia’s fastest growing e-Commerce on-demand floral business. His background in UX, economics, marketing and front-end development helps him drive business results through design. He gets super-energised when exploring new ways to see the world of business.

Jiaqi Nicole Nie

Nicole is a senior product designer at honestbee. Previously she has been with HP Global design center as a UX designer. And before that with NUS cute center as a researcher. She adopts a theory-driven, empirical approach in order to come up with innovative design solutions that can address everyday design challenges and promote active user engagement with technologies.

Nika Fjodorova

Nika is leading Data Partnerships at honestbee with extensive Data – Business Intelligence and Strategy experience at UBS, Investment family office and United Nations at the statistical/data analysis section for infrastructure and ICT technologies. She has also served as a technology/ infrastructure research assistant at ETH Zurich – covering cross-border consulting projects in the fields of Smart Cities, Future Spatial & Urban Development and Infrastructure. Nika holds 2 MSc with majors in quantitative finance (Uni Bern/ETH Zurich) and economics.


Thursday, August 17th
7:30 PM to 9:30 PM

Spacemob Ascent
2 Science Park Drive #02-05, Singapore 118222

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